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MEXICO CITY --- While attending a meeting here recently, I referred to Mexico as a “major power.” A government official said he was surprised. “We are a major power,” he said, “but nobody knows that.”

Mexico is the 11th largest nation in the world, with 114 million people. Its GDP of $1.6 trillion is 12th largest in the world. It has a labor force of 47 million. But it is still dismissed by many as an inconsequential player in world affairs.

WASHINGTON --- Voice of America and other American international broadcasters now reach 187 million people every week, an increase of 22 million from 2010 and an all-time record number of listeners and viewers, according to data released yesterday.

Welcome to the opening entry of Culture Posts, an interactive blog for exploring the cultural underbelly of public diplomacy. Over the next two years, I hope that you will join me, collecting and discussing your insights on the hidden, and often times not so hidden, aspects of culture in public diplomacy.

Each year, Google hosts a conference called “Zeitgeist,” organizing presentations and discussions surrounding the most popular search queries of the past year. Much is learned about the zeitgeist through Google searches.
 

Americans learn in high school that one of the greatest acts in our history happened when George Washington said no when offered the opportunity to stay in power. He actually said it twice. The first time came at the end of the long war for independence. Instead of accepting a title of nobility and possible kingship, Washington famously took off his uniform and returned to Mt. Vernon a civilian, an American Cincinnatus.

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