Apple, LinkedIn, Spotify and Twitter have joined a growing chorus of technology companies to hit out at the far right and Donald Trump's attempt to put white supremacists and leftwing counter-demonstrators at Saturday’s Charlottesville protest on the same moral plane. [...] Apple also pledged to match two-for-one employee donations to human rights groups until 30 September, and said it would roll out donation systems for the SPLC through its iTunes store.

America does not have a regional problem, it has a national one. It is less about which statues stay up in the South than which prejudices fall nationwide. And that will, in turn, determine how we deserve to be seen in the world.