The Philippine Chairmanship of ASEAN in 2017 is an opportune time to revive the National Branding Council proposal made by the Management Association of the Philippines (MAP) in 20121 to build the international image and reputation of the country. Nation Branding is an important tool in managing a country’s identity across the globe forming part of public diplomacy.

The modern Israel-Azerbaijan bond began with Israel’s recognition of Azerbaijan after the latter’s 1991 declaration of independence from the Soviet Union. Some 25 years later, friendships, substantive cultural and educational exchanges, and extended business ties belie expectations of how a Muslim-majority country might interact with Israel. 

Federal Republic participated with paramedics in the UNTAC mission (1991-1993): For the first time since the end of World War II, German soldiers were on a military operation abroad. On October 3, 1993, full diplomatic relations were re-established. Until the 1990s, both states had a rather aloof relationship – a fact that finally emerged as a huge advantage.

The precise ramifications of the Brexit vote will take a while to shake out, but many people overseas have interpreted it as the UK pulling up the drawbridge and retreating from its international role. This is both unfortunate and troubling. We must show everyone that we are more committed than ever to international cooperation economically, militarily and, above all, through our “soft power.”

The India-Pakistan conflict has sadly spilled into the cultural realm, attenuating forces that provide the little glimmer of hope for an integrated, peaceful and prosperous South Asia: culture, arts, music, movies, and people-to-people relations. Art and culture have no nation, no boundaries, and no religion. Works of art are priceless treasures of the world regardless of where they originate. 

The Association of Southeast Asian Nations (ASEAN) revealed the branding for its “Visit ASEAN@50 Golden Celebration 2017” tourism campaign.[...] The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017, and embracing the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination.

For their 2016 Best Countries report, Reibstein and his associates surveyed 16,200 business experts and ‘informed elites’ around the world and divided their findings into nine sub-rankings like adventure, quality of life, open for business, heritage, and cultural influence. India came in at No. 22 among 60 nations.