media campaign

When it comes to media campaigns to raise awareness, what works best?

Russian ideologists specialising on Belarus have launched an aggressive campaign in the Russian media in an attempt to influence public opinion in Russia regarding ongoing processes in Belarus. While doing so, they have attempted to use the same mechanisms and ideological myths about Belarusians, which were used to mobilize pro-Kremlin patriotic electorate during the antic-Kyiv propaganda campaign.

A multi-media promotional campaign for international cultural exchange along the ancient Silk Road was launched on Sunday at the Xinjiang Pavilion Square of Tianshan Tianchi scenic spot in northwest China's Xinjiang Uygur Autonomous Region. [...] Historically, Xinjiang is an important passage of interflow between Asian and European civilizations, which has played a unique role in exchanges between the East and West.