According to Twiplomacy Study 2017, 92 percent of UN member states including government heads and foreign ministers are present on Twitter, and 88 percent are present on Facebook. Therefore, countries such as Pakistan that do not yet have a centralized social media policy to communicate with the foreign public, face the need to develop digital diplomacy platforms.

Known as Selfie Diplomacy, the use of social media to manage national images is now routinely practiced by foreign ministries around the world. [...] Through an array of social media profiles, the Polish foreign ministry is attempting to narrate Poland's role in Nazi atrocities during World War II. 

As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.

Speed of reaction to social media trends is becoming more important in the battle between fast fashion and more established High Street retailers, say experts. [...] Topshop's global marketing director Sheena Sauvaire told the BBC's Today programme that while the concoctions on the catwalk influence High Street retail design, social media is increasingly playing a role.