social media
From a Strategic Communications and Public Diplomacy perspective, evaluation has become increasingly important with forthcoming reports and even spending decisions, for example, in the UK.
The four media students developed The Secrets Behind the UAE Identity as part of their graduating project. The manuscript was finished within two months. As a part of their marketing strategy, they have used social networking websites, created radio advertisements and held mall events where the book was distributed for free.
Never did I think it would be Kim Jong Il who would get me to open a Twitter account. North Korea turned me around. Who can resist Dear Leader Kim’s propaganda arm churning out crazed statements in 140 characters?
How are mobile phones- the most ubiquitous communications device in human history- being utilized to enhance engagement in international communication and dialogue? This research project seeks to overview the landscape, or “The State Of,” mobiles and social media in public diplomacy, through an examination of initiatives conducted by a) Governments, b) International Organizations, and c) Non-State Actors.
Better communication of EU affairs by public service broadcasters is key to bridging the gap between the European Union and its citizens, said the European Parliament yesterday (7 September), highlighting in particular the "huge potential" of social media to reach out to young people.
Up until last year, according to a report in the New York Times, the US State Department was still doing things the traditional way: through diplomatic cables, official communiqués and government to government transactions involving diplomats travelling to other countries to negotiate agreements.
Peace talks beginning today in Washington between Israelis and Palestinians will prompt the use of the new accounts to communicate events and news from the talks. Although Israel’s Prime Minister’s Office has had an official website for some time Netanyahu apparently realizes the benefits of using social networking sites to get his message across more widely.
Israeli Prime Minister Benjamin Netanyahu on Monday officially joined the social networking era with the launching of a new YouTube channel, as well as Facebook, Twitter and flickr accounts.