The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

Ian Thomas, the British Council's Head of Evaluation for the Arts and CPD Research Fellow, 2018-20, discusses the value of arts showcasing to soft power.

Learn how to measure the impact of soft power programming with Ian Thomas, Head of Evaluation for the British Council.