Traditionally, countries compete over power, influence and resources. And, when the latter are concerned, usually oil, gas, water and rare earth metals come to mind. There is, however, one resource that stands above all the...KEEP READING
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French Pavilion: Culture as a Nation-Branding Platform (Videoblog)
This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.
To view the CPD videoblog page on France at the Shanghai Expo, follow this link.