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French Pavilion: Culture as a Nation-Branding Platform (Videoblog)

Jun 9, 2010


This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

>> For viewers in China, follow this link to watch the video

To view the CPD videoblog page on France at the Shanghai Expo, follow this link.


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Thank you, it is very

Thank you, it is very important for me to learn about the cooperation between Musée d'Orsay and the French Pavilion.
Besides, before I watched this interview, I did not know much about Nation Branding at the Expo Shanghai 2010 project, (I found some videos about it at ) which involved a research team in Shanghai posting weekly video blogs highlighting approximately 12 select countries and their pavilions during the world expo. As part of this project, Jian (Jay) Wang, CPD University Fellow and Associate Professor of Public Relations at the USC Annenberg School for Communication and Journalism, was leading an examination into how various countries are engaging in nation branding and how Chinese visitors experience the branded pavilions. Specifically, the research team was exploring how nation-states define, communicate and manage their identity and image through national pavilions. The team included two students and a graduate from the USC Master of Public Diplomacy program. I am currently looking for the results of the project.


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