More drama is playing out involving the Broadcasting Board of Governors (BBG), long recognized as one of the most mismanaged and broken of federal agencies. BBG CEO and former Scripps executive John Lansing successfully...KEEP READING
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NBC Buys Voice of America
NBC, a division of General Electric, announced last night it has bought the Voice of America.
No joke. Read about it here.
But it's not the U.S. government’s Voice of America: NBC will launch "The Voice of America" as a new weekly television series next spring.
Consider the opportunities for confusion, especially when NBC's VOA is broadcast in other countries. Even sophisticated viewers might believe NBC VOA is related to that other VOA.
On the other hand, NBC VOA could give U.S. public diplomacy a boost, with much slicker production values and a much higher budget than anything funded by Congress.
But why stop there: CBS could revive its long-running hit comedy "WKRP in Cincinnati" - and call it "Radio Marti."