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The South African Pavilion: Co-branding with FIFA World Cup (Videoblog)

Jun 13, 2010

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As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.

This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

>> For viewers in China, follow this link to watch the video

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