China’s Confucius Institute program turns ten years old this November. Since its inception in 2004, the program, funded by the Chinese government and with the mission of promoting Chinese language and culture globally, has...KEEP READING
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The South African Pavilion: Co-branding with FIFA World Cup (Videoblog)
As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.
This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.