The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

Jessica Chastain at the Martian premiere in Toronto

Surprise! Hollywood Has a Public Diplomacy Hit

Dec 1, 2015

by

I went to a movie on Thanksgiving, and by the time I left the theater I realized I had seen the best American public diplomacy message in years.

The movie was The Martian, and it had everything we should be promoting:

It showed Americans as smart, resourceful, and innovative. It showed us as independent thinkers, but also as selfless team members who worked together when needed.

It showed us as irreverent and stubborn, but also as hard workers and loving parents.

And it showed America as a culturally diverse nation where people with talent could succeed, regardless of their race or religion.

I saw The Martian in Europe (Prague, to be specific, with Czech subtitles), but it could have been anywhere outside the United States, because as I watched it I found myself thinking about the non-Americans in the audience who sat, entranced, around me. I doubt there were many who considered the movie American propaganda. There were probably some who thought about how their own country measured up to the technologically-advanced super-power on the screen. But for most of the viewers, I would bet that the most common reaction was: What a great, entertaining movie!

Because it was.

Generally, I tend to agree with my friend Martha Bayles, the essayist and author of Through a Screen Darkly: Popular Culture, Public Diplomacy, and America's Image Abroad, who has written extensively and critically about the negative images of America that have been exported by Hollywood movies and pop culture.


...For most of the viewers, I would bet that the most common reaction was: What a great, entertaining movie!

But The Martian is a welcome exception. And the best part of it is that 20th Century Fox has found international box office success with – dare I say it? – an old-fashioned formula: Tell an inspiring, feel-good story with no sex scenes, no zombies or monsters or characters with supernatural powers, and no hangovers or illegal drug use played for laughs.

The State Department ought to buy the rights to show this film around the world for free, because we could sure use the publicity.

Photo by GabboT | CC BY-SA 2.0

COMMENTS

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
2 COMMENT(S)

Good ...

I haven't seen it. Will for sure. Yes, a portrayal of the US not as a splintered racist greed bag of a country would be welcome and more in line with the true heart and spirit that does anchor the nation.

You'll like it

Maybe the movie's success will start a trend! (Or maybe I'm just hoping for an old-fashioned Hollywood ending.)

STAY IN THE KNOW

Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Join the Conversation

Interested in contributing to the CPD Blog? We welcome your posts. Read our guidelines and find out how you can submit blogs and photo essays >