The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.
The latest international television satellite channel, Russia Today, debuted this week, after securing a bank loan of $30 million to cover start up costs. It will broadcast in English, as do satellite networks from the BBC, the Chinese government, and the proposed Al Jazeera channel. The satellite news bandwagon is getting more crowded all the time and English will be the language of choice as new channels develop.
The Senate Foreign Relations Committee conceded that its recent call for a debate on Alhurra's effectiveness should have happened before America’s Arabic television channel went on the air. But the oversight committee is too late. The dispute rages daily in Washington and the Middle East, and battle lines have been drawn on two major issues.
One is who is watching Alhurra, and the other is what they see there.
At the Second Life meeting, we discussed different resources to find out more about public diplomacy for the contest.
Here are some suggested readings on our own wiki: http://wiki.uscpublicdiplomacy.com/mediawiki/index.php/Suggested_Readings
Karen Hughes is America's Top Gun communicator. But how will her job performance be rated 25 or even 50 years from now by her team in the State Department, elsewhere around the world and in the many politico-history books that will be written about her?
Of course it's too early to tell, as she is just finding her way as the new undersecretary of state for public diplomacy. But does she have the qualities that helped raise some former directors of the defunct U.S. Information Agency to legendary status?
Alhurra needs a facelift.
The ratings of America’s Arabic TV channel are flat among Iraqi audiences, the Bush administration is turning elsewhere to reach Arab and Muslim publics abroad and Congress is poised to debate Alhurra’s future.
As a result, Alhurra appears to be seeking a harder edge to its programs in an effort to attract viewers and to make the channel a more popular platform for the discussion of U.S. foreign policies. A recent public opinion poll confirmed that such changes must be made if Alhurra hopes to survive in such a competitive market.
Tonight at 7 p.m. PST.
Hope to see you there!
The Bush administration is beginning to provide specifics on how it plans to shape up U.S. public diplomacy and effectively introduce American ideas to the Arab and Muslim world.
Karen Hughes, undersecretary of state for public diplomacy and public affairs and a confidant of President Bush, testified before the House International Relations Committee last week in “An Around-the-World Review of Public Diplomacy.”
Authors Heather Chaplin and Aaron Ruby were interviewed on NPR’s Talk of the Nation about their new book Smart Bomb: The Quest for Art, Entertainment and Big Bucks in the Video Game Revolution. Their book is another rendition of the history of video games told from a cozy almost “in-world” feeling.