As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.

While attending a Wilton Park (UK) conference on the future of public diplomacy, I was pleased to see this facet of foreign policy gaining traction. About 50 diplomats and a handful of academics took part in discussions ranging from the military use of soft power to the roles of religion and sports in public diplomacy.

WASHINGTON -- A recent “pivot” of U.S. sanctions policy toward Iran, Sudan and Cuba was discussed in detail this morning by a senior State Department official.

Alec Ross, Secretary Clinton's Senior Advisor for Innovation, said the new policy is designed to promote access to global education and culture by permitting certain telecommunications equipment and services to flow to those countries. Export of those equipment and services had previously been blocked by U.S. sanctions.

It has now been a year since the historic Iranian presidential election and its volcanic aftermath. Some in Iran, proud of the highest turnout (85%) in Iranian election history, consider the day (June 12) a time for glory, while others, in the defeated Reformist camp, consider it a memorial day for those who lost their lives in the violence. Like so many other issues in Persian politics, the 2009 election has also sparked much discussion and debate.

This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

Co-author: Hailey Woldt

Let’s begin with the positive: the United States is present at the World Expo in Shanghai. The Secretary of State deserves praise for making this possible, by launching an eleventh hour fundraising drive, after the previous administration had done virtually nothing (besides rejecting a proposal that included Frank Gehry as architect). The Chinese cared enough about the U.S. presence to have contributed both public and private funds to guarantee that the U.S. showed up for Expo Shanghai 2010.

Israel's 2009 war on Gaza has been exhaustively documented: some 1,400 Palestinian deaths (compared to 13 for Israel), a vast, rubble-strewn landscape, international condemnation culminating in the hard-hitting and controversial "Goldstone Report" from the UN, and a blockade, tacitly approved by the U.S. and EU, that led to a humanitarian crisis, and ultimately to the high-seas catastrophe this week on the Free Gaza flotilla.

There has been plenty of bad news concerning the unimaginative U.S. pavilion at the World Expo in Shanghai. But let me for the moment, share a little good news.

Indeed, like many who have visited the pavilion, I couldn’t find any “wow” moments. Still, there are noteworthy highlights, especially when viewed from the vantage point of a Chinese visitor.