The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

The work of a public diplomacy practitioner can be hectic, but establishing a strong understanding of the broader narrative can make it that much easier

NATO's Barbora Maronkova provides a walk through the Alliance's 70-year history of public engagement. 

Seksan Anantasirikia examines how (and why) Thailand seeks to be looked upon favorably by Mozambicans 

Shawn Powers, Acting Chief Strategy Officer of the U.S. Agency for Global Media (USAGM, formerly BBG), describes the agency's audience reach and impact evaluation methodology.

Halid Bulut, Executive Director of the Yunus Emre Institute, shows how archery is no longer used for warfare, but for diplomacy. 

As a nation of immigrants, the United States should use its diverse ancestral heritage as a public diplomacy tool.

The BBG has more than rebranded as USAGM; its audience measurement methodology has changed. A longtime audience research analyst questions some of the resulting numbers.

Why social listening is a critical tool for managing a country's image. 

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