Multi-Platform Content Strategy for Public Diplomacy

This workshop explores content creation strategies and tactics to drive greater public diplomacy impact. Participants will develop skillsets in producing content for a variety of formats and channels, from learning new tools and practices for digital storytelling to shaping narratives for media visibility.

The workshop comprises four modules:

  • Digital Storytelling for Public Diplomacy 
  • Virtual Reality and Immersive Storytelling for Public Diplomacy 
  • Effective Media Relations 
  • Content Strategy for Multi-platform Public Diplomacy Campaigns

 

Modules

Digital Storytelling for Public Diplomacy

How to inform and share PD digital content in innovative and engaging ways. From mobile to desktop, participants will learn new tools and practices for digital storytelling.

Virtual Reality and Immersive Storytelling for Public Diplomacy

The transformative experience of virtual reality (VR) and augmented reality (AR) has arrived for PD applications, such as sharing global experiences with foreign audiences. Participants will become familiar with the basics of immersive storytelling through examples and will learn how to harness low-cost tools and techniques to create VR/AR stories for sharing.

Effective Media Relations

How to get coverage and visibility of your organization’s story in this ever-dynamic media landscape? This module explores the core principles and best practices in engaging the media as part of public diplomacy outreach.

Content Strategy for Multi-platform Public Diplomacy Campaigns

This module covers content development across platforms in the context of public diplomacy. Participants will create a content plan for a multi-platform campaign based on organizational goals.

Schedule

The workshop takes place over two weeks, including live sessions of 8 online hours, group work between sessions, and assigned self-directed learning. All scheduled meeting times will be in PT.

  • July 22, 7:00am to 9:30am
  • July 24, 8:00am to 10:00am
  • July 29, 7:00am to 8:00am
  • July 31, 7:00am to 9:00am

Application

Click here to access the online application.