This story is from July 11, 2016

Ministry of culture invites proposals for festivals abroad

Ministry of Culture (MoC) which is responsible for conducting Festivals of India (FoIs) abroad as part of focused strategy for strengthening international cultural relations and enhancing India’s soft power has invited proposals for conducting festivals abroad.
Ministry of culture invites proposals for festivals abroad
Representative image.
PUNE: Ministry of Culture (MoC) which is responsible for conducting Festivals of India (FoIs) abroad as part of focused strategy for strengthening international cultural relations and enhancing India’s soft power has invited proposals for conducting festivals abroad.
This scheme was revived by the Ministry in 2013. The events in Festival of India generally include Dance, Music, Theater, Films, Food, Literary Festival, Yoga demonstration, Folk Arts, Performing Arts, Exhibitions and workshops etc.
It may be noted that the main focus of a FoI is to connect and enhance the perception of India in the minds of the locals.
The Festivals of India are organized in various countries through the Indian Missions situated there. In this endeavour, the autonomous organizations, private institutions/NGOs/Universities/individuals contribute towards making Festivals of India a success.
Ministry of Culture initiates communications with the Indian missions, the nodal implementing agency abroad elicits their interest for the Festival of India, if they want to hold it in their country. The Ministry sends them a list of suggested events for their perusal/selection.
Festival of India Cell in the Ministry of Culture will coordinate with all the participating agencies involved in coming up with a consolidated proposal containing detailed information about all possible aspects of preparation from venue to handling of cargo to budgetary requirements.
All the agencies, which are desirous of participating in the Festivals of India abroad, are requested to visit Ministry of Culture Website in this regard.
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About the Author
Radheshyam Jadhav

Radheshyam Jadhav is a special correspondent at The Times of India, Pune. He holds a Ph.D in Development Communication, and was the winner of the British Chevening Scholarship in 2009 for a leadership course at the London School of Economics and Political Science. His covers civic issues and politics. He is also the author of two books on Mass Communication published by Maharashtra Knowledge Corporation.

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