Abstract
The Spanish language has acquired increasing importance over the last decade. After English, Spanish is quite possibly the most favored language of the so-called global era. As regards Mexico, the country evidently lacks a clear-cut cultural diplomacy strategy for promoting the Spanish language in the United States as a way of extending its soft power. This essay analyzes the use of the Spanish language as a retroactive strategy to help secure Mexico a place in ‘the minds and hearts’ of Americans.
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Rivas, C. The use of the Spanish language as a cultural diplomacy strategy for extending Mexico’s soft power in the United States. Place Brand Public Dipl 11, 139–147 (2015). https://doi.org/10.1057/pb.2014.33
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DOI: https://doi.org/10.1057/pb.2014.33