American broadcast journalist Edward R. Murrow once said that "no cash register ever rings when a mind is changed." As such, measuring success in public diplomacy has always been a challenge. Because the impact of public...KEEP READING
CPD Mini-Course: Effective Public Diplomacy
CPD launched it short-term training program, CPD Mini-Course in Public Diplomacy, in May 2015. The module, "Effective Public Diplomacy: Evaluation and Impact" provides participants with a working knowledge of research and analytical tools needed to develop and implement successful public diplomacy programs.
Training takes place in the USC D.C. Office (701 Pennsylvania Ave., N.W.) over three days and attendees will:
- Get a clear explanation of the various kinds of evaluation tools available to you;
- Learn to combine basic social media analytics with traditional methods of program evaluation;
- Gain tips and advice on conducting actionable evaluation with limited resources;
- Become more discerning users of research and data resources.
- Share experiences and lessons learned to improve your work.
The workshop is comprised of five modules:
Taking the Guesswork Out of Public Diplomacy
Understanding Research Methodology: Foundations of Quantitative Analysis
Using Secondary Data for Evaluation and Impact
Strategic Decision Making in Program Management
Digital Tools and Real-Time Analytics for the PD Practitioner
Tuition: $2,250 per person inclusive of course materials and some meals. Organizations wishing to send more than one participant can obtain a discounted tuition of $1,850.
For over ten years, the USC Center on Public Diplomacy has been the go-to program for diplomats, non-state actors, international organizations, scholars, and business executives to engage in public diplomacy training. Our unique learning model of dialogue, presentations, simulations, and small group discussions provide participants the tools and skills needed for the practice of public diplomacy.