What comes to mind when you think of a K-pop idol band? Colorful music videos, catchy melody, unknown lyrics, stunning visuals and amplified fan chanting? Yes, and add the formal title, "Special Presidential Envoy for Future...
KEEP READINGKorean Arabia
Jan 16, 2016
This video from the Foreign Policy Research Institute (FPRI) explores South Korea’s cultural and economic investment in the Middle East. Across the Arab World, countries have developed a K-Pop craze—a trend which the FPRI likens to “Beatlemania”—and a growing desire to “connect more deeply with the Korean people” through cultural exchanges, trade and other business ventures. The video unpacks both the motivations behind Korea’s “special efforts to reach Arab publics” and speculates on how Korea’s own history of democratization and development could one day shape the political future of the Middle East.
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