Milan’s Expo Bid: Personal Reflections

In March 2008, Milan won the bid to host Expo 2015. Roberto Daneo, Managing Director of the Bidding Committee for Expo Milan, shares his personal reflections about the process of bringing a mega-event to Italy, from identifying the possible benefits of hosting an international event, to being selected as host by the international community.

For related coverage, visit CPD's Branding Nations at the Milan Expo project page where you can see:

Milan's Expo Bid: Personal Reflections

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