As Brazil prepares for the World Cup kick-off this Thursday, CPD asked a few experts from the public diplomacy community for their thoughts on what hosting the tournament means for Brazil’s soft power. Will Brazil's...KEEP READING
Public Diplomacy at the Olympics
While all roads may lead to Rome, all headlines in this week’s PD News roundup were off to Rio de Janeiro. With the 2016 Olympic Games scheduled to open today in Brazil, news coverage explored the nation-branding and soft power benefits of hosting the “world’s biggest sporting event,” as well as the public diplomacy impact of welcoming the world’s first refugee Olympic team.
- Brazil Must Seize Opportunity for an Olympic-Sized Brand Makeover—The Globe and Mail
- Film Tells Story of First Refugee Olympic Team to 'Show the World their Potential' –Campaign
- South Sudan Refugee Olympic Athletes Have Arrived in Brazil—Geeska Afrika
- Olympics Can Help Rebrand Brazil for the Better—Gulf News
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