In the age of social media, limitless opportunities have emerged to use this landscape for public diplomacy. A highly capable yet under-utilized platform within this system is Instagram, which encourages user-generated...
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Ripjar: Evaluating Digital Diplomacy
Feb 20, 2016
Ripjar is an evaluation tool that gathers real-time information about user interactions on social media. By gauging impressions as well as interactions, the app provides users with both qualitative and quantitative insights. The UK Foreign & Commonwealth Office has used this website to calculate the lifespans of their tweets, determine differences in interaction when posts are in local languages, and compare and contrast the success of their various digital diplomacy campaigns.
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Photo by Andy Lamb / CC by-SA 2.0
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