The South African Pavilion: Co-branding with FIFA World Cup

Complete Video:
The South African Pavilion: Co-branding with FIFA World Cup

>> For viewers in China, follow this link to watch the video

By Segments:
South African Pavilion Part 1: What South Africa Brand Stands For?

South African Pavilion Part 2: Promotional Alliance between the Expo and the World Cup

South African Pavilion Part 3: Challenges in Co-branding

>> More Videos on Nation Branding at Expo 2010 Shanghai

Add comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Visit our Online Library or click here to begin your search.

Stay in the Know

Public Diplomacy is a dynamic field, and CPD is committed to keeping you connected and informed about the critical developments that are shaping PD around the world. 

Depending on your specific interests, you can subscribe to one or more of CPD's newsletters >.