The South African Pavilion: Co-branding with FIFA World Cup

Complete Video:
The South African Pavilion: Co-branding with FIFA World Cup

>> For viewers in China, follow this link to watch the video

By Segments:
South African Pavilion Part 1: What South Africa Brand Stands For?

South African Pavilion Part 2: Promotional Alliance between the Expo and the World Cup

South African Pavilion Part 3: Challenges in Co-branding

>> More Videos on Nation Branding at Expo 2010 Shanghai

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