The Spain Pavilion: Branding Innovation and Tradition
Spain and Italy share cultural origins, regional interests, and some culinary features. In this interview, Deputy Commissioner General Candido Creis explains how the Spain Pavilion in Expo Milan 2015 delivers a strategic message of innovation and tradition in just the right amount of time.
For related coverage, see:
- Branding Nations at the Milan Expo (CPD Project) (CPD Project)
- Sights from Expo Milan 2015 (CPD Blog)
- Spain Pavilion at Expo Shanghai 2010 (CPD Video)
Photo by Ignacio Gallego / CC BY-NC-SA 2.0