The Spain Pavilion: Branding Innovation and Tradition

Spain and Italy share cultural origins, regional interests, and some culinary features. In this interview, Deputy Commissioner General Candido Creis explains how the Spain Pavilion in Expo Milan 2015 delivers a strategic message of innovation and tradition in just the right amount of time.

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Photo by Ignacio Gallego / CC BY-NC-SA 2.0

The Spain Pavilion: Branding Innovation and Tradition

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