As Brazil prepares for the World Cup kick-off this Thursday, CPD asked a few experts from the public diplomacy community for their thoughts on what hosting the tournament means for Brazil’s soft power. Will Brazil's...KEEP READING
Successes, Failures in Brazil World Cup Branding
As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.
The World Cup is Brazil’s Big Chance to Rebrand - Quartz
How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme - Ad Age
Brazilian Discontent Ahead of World Cup - Pew Research Center
Qatar Corruption Allegations: A Potential Massive Governance, Geo-political and Social Fall-out - Huffington Post
Fixed Matches Cast Shadow Over World Cup - New York Times
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