A Tale of Two Pavilions

In anticipation of CPD’s upcoming public diplomacy forum in Japan, we’ve opened our World Expo vault for an inside look at how Japan crafted its brand identity for global audiences. The World Exposition is a mega global event where countries can showcase their culture and innovation. CPD traveled to two World Expos—the 2010 Expo in Shanghai and the 2015 Expo in Milan—to experience how nations market themselves on the world stage. Highlights from both Japanese pavilions are presented below. 

Japan at Expo 2010, Shanghai

Japan at Expo 2015, Milan

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Photo by Moyan Brenn | CC BY 2.0

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