Click Here for the Digital Map! After a six-month run, the 2015 World Expo in Milan closed on October 31. With the theme of “Feeding the Planet, Energy for Life,” 145 countries showcased technological...KEEP READING
A Tale of Two Pavilions
In anticipation of CPD’s upcoming public diplomacy forum in Japan, we’ve opened our World Expo vault for an inside look at how Japan crafted its brand identity for global audiences. The World Exposition is a mega global event where countries can showcase their culture and innovation. CPD traveled to two World Expos—the 2010 Expo in Shanghai and the 2015 Expo in Milan—to experience how nations market themselves on the world stage. Highlights from both Japanese pavilions are presented below.
Japan at Expo 2010, Shanghai
Japan at Expo 2015, Milan
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Photo by Moyan Brenn | CC BY 2.0
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