US Pavilion for World Expo 2020 Dubai Launched

CPD and its partners for World Expo 2020 Dubai are pleased to announce that the United States' National Pavilion has been officially launched by Pavilion USA 2020, the partnership in which CPD is a lead academic partner.

Based on the theme "What Moves You? The Spirit of Mobility," the pavilion will feature the power and diversity of culture, technological innovation in mobility, and commercial opportunity throughout the United States.

In a joint statement released by The Honorable Frederick M. Bush, Chairman and Gregory D. Houston, CEO of Pavilion USA 2020, the leadership said: “This Pavilion provides a unique platform for our nation to come together to showcase the very best of our cultural and commercial achievements. We are committed to the prudent and responsible management of a pavilion that engages the world with the incredible diversity and innovations that define the United States of America.”

The U.S. Pavilion building design comes from world-renowned American architect Curtis W. Fentress, FAIA, RIBA, and a tour of American experiences is being developed by Detroit-based design firm George P. Johnson Experiential Marketing, which designed pavilions for the 2008 Beijing Summer Olympics and the 2010 Shanghai World Expo.

The pavilion launch also includes the signing of a first-of-its-kind MOU between Pavilion USA 2020, AmCham Dubai, AmCham Abu Dhabi, and the US-UAE Business Council to promote the shared goal of engaging the private sector in a history-making U.S. pavilion. Other key partnerships for Pavilion USA 2020 include PepsiCo and Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the U.S. Pavilion to spotlight American innovations in mobility.

CPD will conduct research and evaluation to inform and assess pavilion design strategy. CPD Director Jay Wang joins a diverse and talented set of leaders from across the United States and the U.A.E. to advise Pavilion USA 2020.

To learn more about Pavilion USA 2020, click here.

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