As Confucius said in around 500 BC, "When it is obvious that the goal cannot be reached, don’t adjust the goals, adjust the action steps." This is just what China began to do a decade ago, in embracing the concept of soft...KEEP READING
Visualead: Generate Visual QR Codes
Visualead is a website that allows users to create personalized visual QR codes -- scannable barcodes that lead to a designated webpage. These codes are an especially popular marketing tool in China. India has also used this tool before, but in a more traditional public diplomacy campaign wherein QR codes were used to reach out to their diaspora. The first versions of QR codes were monochromatic, but by incorporating color and images the new visual QR codes allow for branding and further public diplomacy opportunities.
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Photo by Maria Lattouf Abou Atmi
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