Mega events such as the Olympic Games and World Cup present unique opportunities for sports diplomacy on a global stage. But they're not the only vehicles for sports-related international exchange with meaningful and lasting...KEEP READING
A World Cup Love Story
Every four years, the FIFA World Cup evokes a special time for soccer fans around the globe whose home countries make a debut—or a long-awaited return—to the field.
Peru, which hasn't qualified in 36 years, celebrated by launching a video greeting campaign to countries it will face during the competition's first round: Australia, France and Denmark.
In each video (narrated in Spanish and subtitled in the receiving country's language), the Andean nation narrates its struggles and offers its friendship. Below, watch with English subtitles:
And Peru's video greeting did not go unanswered.
In a gesture of sports diplomacy, Denmark—Peru's first contender for 2018 FIFA World Cup Russia—replied. Below, watch Denmark's response video, which features an all-female choir singing the Danish national anthem with a Peruvian twist—the lyrics were changed to praise the South American country.
Both videos received praise in global news media as the teams prepare for the Peru-Denmark game on June 16.
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