Corneliu Bjola and Ilan Manor of the Oxford Digital Diplomacy Research Group on The Hague Digital Diplomacy Camp that occurred earlier this month.
Measurement and evaluation is nothing new to public diplomacy. Nicholas Cull holds that America’s public diplomats have always understood the need to move the needle. However, most historical accounts also agree that the topic has gained considerable traction since 9/11.
Alexander Buhmann on the state of public diplomacy evaluation.
This discussion paper addresses common challenges in analyzing Twitter advocacy campaigns.