attractive power
In the second post of a two-part series, Ilan Manor looks at how the concept of soft power can be re-conceptualized in the 21st century.
In the first of a two-part series, Ilan Manor argues that the concept of soft power has become banal in 21st century public diplomacy discourse.
Ukraine’s bid to eventually join the European Union wins a critical vote, a victory in its war against Russia and for democratic values. [...] At a time when three major countries are pulling away from Europe, Ukraine’s eagerness to embrace the EU and its values shows how much other countries want in. [...] For others outside the EU, however, the allure is a deeper theme, that of civic values such as equality and openness. And they are willing to make big sacrifices to join the Continent’s biggest club.