From Pristina to Dhaka: My hope for two countries to join hands

When outsiders think about South Asia, they typically picture a region that’s wracked by violent religious extremism, a place where groups like the Taliban, al-Qaeda and Lashkar-e-Taiba are active and deadly. Then there’s the image of clandestine nuclear proliferation...

Thus, if Bangladesh wishes to use soft power in international politics it has to display its dominant values... If a country's culture and ideology are attractive, other nations are more willing to follow. Precepts and teachings found in the literature of Tagore, Nazrul and Jashimuddin could be significant sources of our soft power.

The programme on May 21 here was yet another feather in the hat of the Bangladesh High Commission in New Delhi which has in the last two years unleashed cultural diplomacy. The cultural diplomacy has seen holding of a first-ever Bangladesh Film Festival in the Indian capital a year ago and screening of films by directors like Zahir Raihan.

Some 16,000 foreign guests are expected to come Bangladesh to see the 2011 ICC Cricket World Cup matches. The host countries -- Bangladesh, India and Sri Lanka -- are now busy giving a facelift to the tournament venues. But this mega event is especially significant for Bangladesh. This is the first time the country is going to co-host the cricket world cup.

To step up in the global business race, Bangladesh needs to brand itself internationally as trustworthy, and deliver on that promise, suggested speakers at the Leadership Summit 2010 in Dhaka yesterday.

Not long ago, when you thought of a South Asian country ravaged by floods, governed by bumblers and apparently teetering on the brink of chaos, it wasn't Pakistan that came to mind. That distinction belonged to Bangladesh.