Zhimin Tang developed the 4I model to describe the corporate social responsibility of Chinese firms in Thailand.
Businesses are beginning to play a bigger role in achieving the UN's Sustainable Development Goals, says Anoush Rima Tatevossian.
This Week in PD, we share international news on cultural diplomacy, science diplomacy, aid diplomacy and more.
Rehabilitating Brand America was the theme of an expansive, multi-presenter session at Advertising Week New York on Wednesday, including a panel of PR and reputation leaders. Keith Reinhard, chairman emeritus of DDB opened with recent data from the Pew Research Center that shows US favorability around the world has dropped from 64% to 48%, and un-favorability has grown from 26% to 39%. [...] Trump is perhaps more the symptom than the disease, according to the panel of PR leaders.
The second China-Mongolia Expo and High Level Forum on China-Mongolia-Russia Cooperation kicked off in Hohhot, capital of north China's Inner Mongolia Autonomous Region, on September 26, 2017. Under the theme "Construct the China-Mongolia-Russia (CMR) Economic Corridor, embrace global win-win cooperation," this biennial event serves as an important platform and provides a new possibility of international exchange between China and its neighboring countries.
Beijing attracts most Chinese overseas student entrepreneurs, according to a report jointly released by Center for China and Globalization, a Beijing-based independent think tank, and China's recruitment website Zhaopin.com. "Soft power" including interpersonal connections, comfortable environment, cultural diversity, and resources are the most important reasons the returned entrepreneurs consider when deciding on base.
Acknowledging the various interventions by the British Government in aid of the country’s developmental challenges, the minister said although Nigeria would appreciate more foreign aid from the British Government, it would be looking more in the area of investments from companies in that country coming into Nigeria. He explained the government’s efforts toward ensuring the ease of doing business and particularly mentioned the creation of industrial hubs in the six geo-political zones of the country that would have the basic facilities required for manufacturing to thrive smoothly.