This article originally appeared on the USC US-China Institute's web magazine US-China Today.

Dear User: Due to the large number of text messages you’ve sent to the opposite sex, creating the worst and their negative influence on society, we have already suspended your text message service. Tomorrow, please bring your wooden stool to the police station to execute moral re-education!
(Translated Chinese Text Message)

This article first appeared on the MacArthur Foundation's Spotlight blog.

I spent the past week at the Virtual Worlds Conference and Expo in San Jose, California.

There were a number of interesting panels, but two themes caught my attention that I’d like to discuss here: 1) Concern for ROI or Return on Investment in Virtual Worlds; and 2) The Rise of China.

ROI

This article originally appeared in The Huffington Post on September, 20, 2007

Lesson 1: When in China, buy a bike.

In my previous contribution to this site I offered a brief and wide-ranging survey of contemporary Chinese public diplomacy which I described as "work in progress." China's relations with such odious regimes as Zimbabwe, together with its continued intimidation of democratic Taiwan, mean that positive developments, such as its increasingly affable and sensitive attitude towards Japan and its role in defusing nuclear crises in the Korean peninsula, are obscured.

This is the first of what I intend as a series of occasional postings about public diplomacy and soft power in and towards Asia, focusing principally on the People's Republic of China. This site is understandably concerned with western approaches to, and practices of, public diplomacy, especially as they relate to the wars in Iraq and Afghanistan, and the challenges of international terrorism. My aim is to draw attention to non-western perspectives that acknowledge, but are not dominated by, events in the Middle East.

What is disaster pornography? Africans define it as the Western media’s habit of blacking out Africa’s stock markets, high rises, internet cafes, cell phones, heart surgeries, soaring literacy and increasing democratization, while gleefully parading her genocides, armed conflicts, child soldiers, foreign debts, hunger, disease, and backwardness.

Written with Wang Jian.

In December 2005, famed Chinese filmmaker Chen Kaige's latest work "The Promise" opened to tepid reviews from his fellow countrymen. With production costs exceeding $35 million, the film failed to capture the hearts of a traditionally accepting audience. While Chinese have come to expect sub-par films in the past, a more market-driven movie industry seemed to have promise, just not the Promise.