city diplomacy

The international sister city movement was established by President Eisenhower in 1950s to promote the idea of citizen diplomacy. Citizen diplomacy is the concept of bringing people together outside of traditional bureaucratic diplomacy to build positive and productive relationships amongst citizens of the world.

Tunisia and Ishinomaki, one of the hardest hit towns, have over the past two decades developed a strong bond, albeit an unusual one in being between a country and a small town. Ishinomaki has named three streets after Tunisia, and as one Japanese blogger put it, the relationship is like "true love between lovers hailing from different classes."

Tel Aviv Municipality's stand at Europe's largest gay pride parade, set to take place in Berlin in June, won't include any Israeli symbols or markers in an attempt to blur the connection between the city and the state – a problematic brand to market, especially these days.

The basis for a majority of city websites is to disburse information to citizens in a timely matter. Though information distribution is the foundation behind implementing a city website, the design can in some cases, have as much impact as the information itself.

This project drew on the ‘cosmopolitan turn’ in social thought to reconsider city diplomacy in spatial terms, including urban planning, architecture and network theory.

The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.

Conference Schedule

8:30 am: Registration and Breakfast

9:00 am: Welcome

9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)

Hosting the 2020 World Expo would put the Bay Area and Silicon Valley on the global stage in a very positive way," said Bay Area Council President and CEO Jim Wunderman. "With its focus on innovation, sustainability and space science, the expo could help cement our reputation for good. Everybody will want what Silicon Valley's got.

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