corporate diplomacy

He added that he wants to increase the number of Saudi students in Korea, and wants to see more vocational training programs for Saudi students. Last week, for instance, the Samsung Engineering Association established an engineering center in the Kingdom here to provide training to Saudi students. Likewise, LG has also established an IT academy particularly for women.

Facebook announced that it would be putting together a global team of quasi-diplomats, called "policy directors," to represent the company in various countries around the globe. "You literally build a foreign service... to translate the policy environment back into the company."

A high level delegation from Jersey visited Israel as part of a three-day visit, concluding on May 24, to promote the island and drum up interest from businesses and individuals in investing in the island. The meetings encompassed business, political and cultural discussions...

Going forward, vendors will not rely on pricing or hardware specifications for a competitive edge, but rather on their ability to engage in demand-creation programmes, mobilise channels, and articulate a message that their products will provide an unmatched user experience notes the research firm.

It will witness a high turn-up of French companies that will display their products and know-how, present their achievements and developments in the ICT sector, and seize this world class opportunity to promote their new technologies and services to a broad spectrum of visitors expected from Egypt and the Middle-East region.

Volkswagen AG (VOW) and the Museum of Modern Art announced a two-year, multimillion-dollar sponsorship in New York today. The collaboration with MoMA is part of the German automaker’s expansion in the U.S. and its push to become the world’s leading carmaker.

Mr. Khanna argues that in a time of rising state capitalism in many places, corporate diplomacy is national diplomacy too. Research in Motion's security approach in India and Bombardier's China policies, like it or not, are Canadian policies.

China plans a theme park to celebrate Hello Kitty, the cutesy cat with no mouth but a cult-like following…Hello Kitty’s popularity in China can be seen as a counterpoint to Sino-Japanese political tensions by demonstrating the population’s embrace of Japanese style...

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