corporate diplomacy

Going forward, vendors will not rely on pricing or hardware specifications for a competitive edge, but rather on their ability to engage in demand-creation programmes, mobilise channels, and articulate a message that their products will provide an unmatched user experience notes the research firm.

It will witness a high turn-up of French companies that will display their products and know-how, present their achievements and developments in the ICT sector, and seize this world class opportunity to promote their new technologies and services to a broad spectrum of visitors expected from Egypt and the Middle-East region.

Volkswagen AG (VOW) and the Museum of Modern Art announced a two-year, multimillion-dollar sponsorship in New York today. The collaboration with MoMA is part of the German automaker’s expansion in the U.S. and its push to become the world’s leading carmaker.

Mr. Khanna argues that in a time of rising state capitalism in many places, corporate diplomacy is national diplomacy too. Research in Motion's security approach in India and Bombardier's China policies, like it or not, are Canadian policies.

China plans a theme park to celebrate Hello Kitty, the cutesy cat with no mouth but a cult-like following…Hello Kitty’s popularity in China can be seen as a counterpoint to Sino-Japanese political tensions by demonstrating the population’s embrace of Japanese style...

“Barbie is an American cultural icon,” said Li Guangdou, a brand analyst in Shanghai. “It is more than a toy. It is also promoting a kind of American culture. Youthfulness, confidence, independence and sex are the selling points of Barbie. But Oriental culture emphasizes more of introversion and introspection.”

In honor of Mother’s Day and in preparation for a speech I’m due to give to the International Women’s Festival in Accra, Ghana this week I’ve been researching the impact and role of Mothers on societies globally. The ancient Chinese proverb and title of Nick Kristof’s groundbreaking book, “Women Hold up Half the Sky” which inspired me to become more involved in women’s issues.

The BMW Group and Solomon R. Guggenheim Foundation introduce New York City as the first site of a six-year social science project to improve urban living, beginning August 2011.

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