corporate diplomacy

If the events in Egypt taught us anything over the past few weeks it is that notions of freedom and fear run in parallel. I was struck as many of you might have been by the myriad images and poignant stories pouring out of Egypt showing Egyptians by the thousands demanding their freedom and rallying for global support. It reminded me of why I have such an enduring appreciation and admiration for Egyptians as a people. They are deeply proud of their heritage and culture and this is infused in every aspect of daily life.

PD Magazine announces the launch of the Winter 2011 issue: "Corporate Diplomacy". This unique publication examines a variety of factors that make the private sector an important source of innovation and collaboration within the public diplomacy process.

In the debate over what is and is not public diplomacy, here’s another example to throw into the mix. In 2009, the ad agency for Nike China won an award for its series on Liu Xiang, a Chinese phenom in the hurdles. Liu carried the inspirations of China into the Beijing Olympic games in 2008.

SA will, in the coming months, approach fellow members of the Bric bloc Russia and China to train local diplomats in commercial diplomacy. Diplomats trained in commerce and economics are indispensable in negotiating favourable trade and investment agreements with other countries . Russia, and more particularly China, have been aggressively pursuing trade deals abroad .

I had the great fortune to be in Abu Dhabi two weeks ago leading a group of MBA students from USF as part of their Global Immersions study abroad program. Most of the students are executives pursuing their MBA part-time and this was for many their first visit to the region.

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