corporate diplomacy

In 1999, the first Starbucks café opened in China. The Seattle-based coffee chain, the world's largest, now operates a network of 1,500 shops across China, which is now its second-most-important market after the US [...] But Starbucks is facing competition. 

In a study commissioned by Penn Schoen Berland on behalf of Marriott, it was revealed that international travel is considered even more important than the Internet, TV/movies, or political diplomacy at stimulating the economy and breaking down cultural barriers. [...] "This survey shows it [travel] is also a powerful form of soft diplomacy in the world today."

“Panama City will be our first destination gateway in Central America, providing a convenient option for our passengers travelling from or through our global hub in Dubai and onward to destinations throughout Central America, the Caribbean and the northern part of South America,” said Sheikh Ahmed bin Saeed Al Maktoum, the chairman and chief executive of Emirates.

Japan said on Saturday it would extend around $6 billion in development aid to Mekong region countries, as China prepares to launch a new institutional lender seen as encroaching on the regional clout of Tokyo and ally Washington. Cambodia, Laos, Myanmar, Thailand and Vietnam all have strong economic growth potential, and are promising destinations for Japanese exporters.

Earlier this year, Microsoft announced a $1 million donation to assist in the development of a high-tech interactive exhibit at the United States Diplomacy Center (USDC). The Department of State will provide the space, staff, and security for the museum, which is intended to honor the history and significance of diplomacy in America.

The unfolding episode over the film The Interview underlines the potential for business decisions, whatever their motivation, to become intertwined with foreign relations among states and companies.

Contextual intelligence is critical for corporate and public diplomats alike. It is as essential to the effective practice of public diplomacy as it is to the global business environment. And as someone who has taught in various law enforcement and military academies, I would even argue it has direct application to our broader counter-terrorism and infrastructure protection efforts.

Contextual intelligence

Cari Guittard offers a blueprint for increasing your "contextual intelligence."

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