country branding

CPD and its partners on the project are pleased to announce that the U.S. Pavilion which will be on display at Expo 2020 Dubai has been officially launched.

Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.

Chile & Patagonia Flags
July 11, 2017

A study by USC Annenberg alumnus César Jiménez-Martínez about Chilean nation branding through the eyes of local practitioners.

Country branding is the process of building (and managing) the way a country is perceived by the rest of the world. It is an important component to national development given its effect on global trade, investments, tourism and diplomacy. It also has a profound influence on our sense of identity and national pride.