Why social listening is a critical tool for managing a country's image.
Diana Ingenhoff and Alexander Buhmann are two of four co-editors of Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity.
The Google search “Benjamin Netanyahu” yields 16,100,000 results – but “Gal Gadot” yields 20,700,000. [...] It’s no secret that Israel has an image problem. Gadot’s newfound celebrity is possibly the best international publicity for the Jewish state in years, and is a perfect example of soft power.
The concept behind the Good Country Index is to determine what each country gives to the common good of humanity, and what it takes away, in relation to its size. By using a massive collection of data from the United Nations and other international organizations, the GCI gave each country some sort of a balance sheet to quickly show whether it is a net creditor to humankind, an oppressive burden on the planet, or something in between.