In the second post of a two-part series, Ilan Manor looks at how the concept of soft power can be re-conceptualized in the 21st century.

In anticipation of Ayurveda Day, Aparna Sridhar of Center for Soft Power writes how the Ayurveda system's unique approach to healthcare is a source of India's soft power.

In the first of a two-part series, Ilan Manor argues that the concept of soft power has become banal in 21st century public diplomacy discourse.

Bond University student Andie-Lee Cilliers takes a look at the role of rugby in South Africa's sports diplomacy history.

Eriks Varpahovskis of Hankuk University writes, "for Russia, having national republics can serve as an additional instrument of soft power."

Sudarshan Ramabadran of the India Foundation's Center for Soft Power discusses the soft power of Indian support for Ph.D. grants to ASEAN students.

Bond university student Bridget Sprott takes a look at how Instagram has a role to play in nation branding and helping governments connect with citizens.

As an iconic British brand and soft power asset, the Premier League engages a more global audience through its Asia Trophy.