The decline of Australian public diplomacy capabilities is at a critical point. At its lowest point in years, some have been looking at alternative ways for Australia to engage internationally. The Lowy Institute for International Policy, in particular, has long been lamenting that DFAT does not use digital tools or social media to help promote Australia's foreign policy interests.

Why did you join Twitter? .... I’m interested in the public diplomacy aspect of your job. I come to this job at a crucial juncture in the relationship between Israel and the United States. We face great challenges in getting our message across.

All the panelists repeated the mantra at least once or twice each time they spoke: “social media is a TOOL.” Nevertheless, the very first question from the audience was a not so much a question but a statement about the failings of social medial as a substitute for personal contact in diplomacy.

On Thursday, May 17, 2012 I attended the discussion on “Digital Diplomacy: A New Era of Advancing Policy” at the Carnegie Endowment for International Peace in Washington and on Twitter at #DigiDiplomacy. Carnegie had already posted video and audio of the event by early afternoon.

At first glance, there seems to be little in common between the digital and diplomatic worlds. Digital industries dot Silicon Valley. Diplomats inhabit "Foggy Bottom," the swampland that's home to the U.S. State Department. Tech titans wear hoodies. Ambassadors are part of the "striped-pants" set. Digital innovators embrace virtual reality. Diplomats? Realpolitik.

The majority of U.S. embassies now use Twitter, a sign of the aggressive push by the State Department to bring diplomacy into the social media age. According to a new analysis from the Sunlight Foundation, 121 U.S. embassies have Twitter accounts and 54 do not.

The innovation team is using technology in support of an agenda Clinton calls 21st Century Statecraft. When Clinton arrived at the State Department in 2009, Scott recently told members of the Association of Opinion Journalists, she asked her staff two questions: “How is the Internet changing … international relations and the conduct of foreign policy? … More importantly, what are we doing about it?”