Rare footage of North Korea's cultural showcase at the DPRK's pavilion, which was part of the 2010 Shanghai Expo.
As part of the International Peace Foundation's mission to build cultural bridges, Aaron Ciechanover, Finn E. Kyland, and Sir Richard Roberts held seminars at three North Korean universities.
On a quiet midweek evening on the streets of the Cambodian capital, the Pyongyang Restaurant is at near capacity. Inside the square room, adorned with dramatic landscape murals, music starts to blast. Waitresses in bright traditional Korean garb drop their trays and pick up their instruments. With great skill they twirl in formation and belt out odes to the homeland. It is patriotic, unapologetic North Korea thousands of miles from the secretive state.
In North Korea, nation branding is about security, not attraction.
The BBC is planning a radio service to N. Korea, and will have to navigate a landmine to do so.