Is public diplomacy still relevant? This is a question often asked nowadays. [...] In international relations, public diplomacy or people's diplomacy is considered to be a form of communication with foreign public that establishes a dialog designed to inform and influence. "Today's myriad of international journalism outlets makes it increasingly challenging for U.S. government public diplomacy programs to capture global attention,"

This is the early version of what we now call the DIME model of national power — diplomacy, information, military, economic. A July 1945 report from the State Department recognized that the “nature of present day foreign relations makes it essential for the United States to maintain informational activities abroad as an integral part of the conduct of our foreign affairs.” 

Edward R. Murrow’s last broadcast on CBS occurred July 25, 1964, on “FAREWELL TO STUDIO NINE,” a 55-minute special broadcast on the radio network commemorating the closing of perhaps the most famous radio news studio in all of broadcasting, at least up to that time 49 years ago. Studio Nine, at 485 Madison Avenue in New York City, was the anchor studio-news center for CBS before, during, and after World War II, until the move of all of us in late July, 1964 to the new CBS Broadcast Center across town.