On December 10-11, Philip Seib, CPD Director, Nicholas Cull, CPD University Fellow and Director of the USC Master of Public Diplomacy Program and Eytan Gilboa, CPD Senior Scholar held workshops at the Public Diplomacy in the Information Age Conference & Workshops, hosted by CMS Academy, in New Delhi, India.
The subject of public diplomacy evaluation tools and methodologies has been front and center this week. Debating the difference between "measures of effectiveness" (or MOE), "measures of performance" (or MOP)...
This project has examined extant research on the topic of public diplomacy evaluation. It focused on various approaches to evaluation taken by the private sector, especially in the field of public relations, and by foreign governments (the UK in particular).