evaluation
These efforts, the current and those before it, border on what is known as country marketing or its sub domain, place branding. In this piece, I will first analyse the first part of the question, ‘Marketing Ghana with what’? The second and third parts, ‘to who and by who’ shall feature in subsequent publications.
The USC Center on Public Diplomacy was pleased to host the U.S. State Department Public Diplomat in Residence (2009-2011) Dr. Robert Banks spoke about his ongoing research project on public diplomacy evaluation.
The USC Center on Public Diplomacy was pleased to host CPD Research Fellow (2009-2011), Dr. Kathy Fitzpatrick. Professor Fitzpatrick spoke about her ongoing research project on U.S. Mutual Understanding.
As India's Public Diplomacy Division brings structure and strategy to Indian PD efforts it is also important for the PD division to have systems in place that can evaluate these efforts. This is not easy.
The Senate Foreign Relations Committee released its report on the imbalance of public diplomacy activities between China and the United States...Commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, the report is a unique and necessary review of Chinese Government engagement in America
On December 10-11, Philip Seib, CPD Director, Nicholas Cull, CPD University Fellow and Director of the USC Master of Public Diplomacy Program and Eytan Gilboa, CPD Senior Scholar held workshops at the Public Diplomacy in the Information Age Conference & Workshops, hosted by CMS Academy, in New Delhi, India.