The USC Center on Public Diplomacy was pleased to host CPD Research Fellow (2009-2011), Dr. Kathy Fitzpatrick. Professor Fitzpatrick spoke about her ongoing research project on U.S. Mutual Understanding.
As India's Public Diplomacy Division brings structure and strategy to Indian PD efforts it is also important for the PD division to have systems in place that can evaluate these efforts. This is not easy.
The Senate Foreign Relations Committee released its report on the imbalance of public diplomacy activities between China and the United States...Commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, the report is a unique and necessary review of Chinese Government engagement in America
On December 10-11, Philip Seib, CPD Director, Nicholas Cull, CPD University Fellow and Director of the USC Master of Public Diplomacy Program and Eytan Gilboa, CPD Senior Scholar held workshops at the Public Diplomacy in the Information Age Conference & Workshops, hosted by CMS Academy, in New Delhi, India.
The subject of public diplomacy evaluation tools and methodologies has been front and center this week. Debating the difference between "measures of effectiveness" (or MOE), "measures of performance" (or MOP)...
This project has examined extant research on the topic of public diplomacy evaluation. It focused on various approaches to evaluation taken by the private sector, especially in the field of public relations, and by foreign governments (the UK in particular).