This is a time of rapid change — and immense opportunity — for the global landscape of development. Aid is no longer the primary source of development funds, as direct investment from the private sector and domestically mobilized resources continue to grow as sources of finance.
The 2014 CPD Annual Review demonstrates that although public diplomacy is present in every region of the world, it is predominantly in the northern hemisphere. North America is ranked the most active region in public diplomacy, with the United States contributing the most. Asia (Asia Pacific, Southeast Asia and Central Asia combined) comes in second, and Europe is third, with almost the same presence as Asia. As expected, China, Japan, and South Korea take the lead as the major actors in Asia Pacific. India is also very active in PD in South Asia.
Capturing the scope and scale of PD around the world through an analysis of English-language news stories from 2014.
The U.S. Advisory Commission on Public Diplomacy just published their congressionally-mandated 2014 Comprehensive Annual Report on U.S. Public Diplomacy and International Broadcasting Activities, which details the cost, origin and scope of these activities worldwide. This report itemizes major public diplomacy and international broadcasting activities conducted by the State Department and the Broadcasting Board of Governors (BBG).
In this aspect the US ‘smart power’ strategy in its relationship with Pakistan is very important to understand. Pakistan is arguably the litmus test to evaluate if the new US agenda is moving in right direction.