fifa

June 20, 2018

The short film "Rising Stars" highlights the cultural exchange experience of Chinese teenagers selected to be flag bearers at FIFA World Cup 2018. 

Now that Qatar is embroiled in controversy with nearly the entire Sunni Islamic world, led by Saudi Arabia, the 2022 FIFA World Cup is suddenly at risk. The Qatar World Cup has been dogged by controversy since the day it was announced in 2012. But even years of international and humanitarian moral outrage could not do to Qatar what Saudi Arabia proved able to do almost instantly: isolate Qatar’s ruling emir and take away his biggest soft-power achievement.

Set for March 25, the game – Kosovo against Iceland – is part of the first round of qualifiers for the 2018 FIFA World Cup. But it is much more than a simple football match. Sports diplomacy has been the most successful strategy implemented by Kosovo to garner international recognition. It’s been nine years since Kosovo declared independence from Serbia, after Kosovo Albanians sought independence during the Yugoslavian wars. 

Sport has become an essential tool in the European Union’s soft power approach. Over the past few years, the political vision promoting economic development through sport has become a standard practice in Europe’s policies of solidarity and sustainable development. Yet, how can the European experience help improve the Olympic ideal of using sport to promote peace and prosperity?

Since we do not have the money to compete with China and with the strong nations of Asia, we must use "football diplomacy" with our European and Latin America will be more than willing to help the Philippines to hold its own in the football arena of Asia.

Held at the African Union headquarters on 19 and 20 May, this is the latest in a series of such seminars as FIFA works to implement a global licensing system, [...] “Through these seminars, we are seeking to extend our club licensing initiatives by sharing best practices with the goal of improving the standards of professional football and developing the game on the African continent. These efforts are at the heart of FIFA’s mission.”

Last October, President Xi visited the National Football Museum during his state visit to the UK. Moore recounted the cultural exchange: “I gave to the President as a gift from the National Football Museum a copy of the hand- written laws from 1863, and he gave me a gift of a replica Cuju ball.”

Pages