Papers are exuberant over an ambitious state plan to help China's football team qualify for the World Cup. The plan hopes to make the sport more popular in the country to attract young talent. The council also wants the country to host the World Cup tournament in the future.

Brazilians are starting to pay attention to a different type of football the one played with the hands. American football, once the sport nobody could understand, is quickly gaining space in the land of soccer, attracting a growing number of fans and participants. Brazil already has two well-established semi-professional leagues in place, and television ratings for the NFL are increasing rapidly.

The New England Patriots' cheerleaders spent two weeks in Beijing recently, leading pep rallies and cheer clinics. Former San Francisco 49ers superstar quarterback Joe Montana toured the Great Wall of China in between visits to local flag football games. They're both examples of an outreach effort by NFL China, the NFL organization tasked with recruiting NFL fans and introducing the game of American football to China's young atheletes.

American citizen and former United States Men’s National Team (USMNT) soccer coach Bob Bradley took over as the Egyptian Men’s National Team coach in 2011. Since June 2012, Bradley has led the Egyptian team to six straight wins to remain unbeaten in the World Cup qualifying group stage of the Confederation of African Football (CAF). They are now in a final two-game playoff with Ghana for one of the five CAF slots to the 2014 tournament in Brazil. If Egypt wins, it will be their first trip to the World Cup since 1990, and only their third appearance ever.

Americans love football. So do the British. They are, of course, referring to two very different sports. Thanks to sports diplomacy, though, both sides of the Atlantic are starting to pay a little more attention to what the other side of the pond is watching.

Brazil is perhaps the only rising power involved currently in Africa with real cultural affinities with countries south of Sahara... “Brazil is not aiming at commercial gain or profit, or any other conditionality”. The cooperation provided is based on values such as the new view of relations between developing countries, inspired in common interest and mutual help.