Explore the Kingdom's PD strategies and soft power tools.
Those in charge of foreign policy, be they the president of the United States or the prime minister of Great Britain, face situations their predecessors never experienced. Literally every important event around the globe is instantaneously reported, most of the time on television.
We can get hung up on the number of social media accounts a foreign ministry has, how many likes a tweet received, or how many followers we have. These numbers are great: they are easily measured [...] But they don’t go to the heart of Sam’s question: What difference has it made? In the end, as public servants, we need to demonstrate to taxpayers why it is worth investing in digital.
For the people of the Balkans the social media coincides with the period of democratic transition, with parliamentarian democracy, political pluralism, freedom and human rights, free market economy and the opening up of Euro-Atlantic integration. In this premature phase the social media entered with a great speed in the reality of the Balkans.
Prime Minister Narendra Modi had pushed Buddhism diplomacy during his recent trip to Hanoi. India had announced special annual scholarships for Vietnamese students in advanced Buddhist studies at Masters/Doctoral level and scholarships of a year for study of Sanskrit at Indian institutes for Buddhist Sangha members.
Tensions are again mounting between Russia and Ukraine. Dubiously claiming provocation, Russia has stationed 40,000 troops on the Ukrainian border. Russian President Vladimir Putin has warned of a full-scale invasion.[...] What do Russians think of their government’s aggressive foreign policy? Is there anything our government could do to influence the Russian public’s perspective?
What do Russians think of their country's hawkish foreign policy?
The Ministry of Defence should be congratulated not only for taking this most important initiative to hold this Seminar and for the sixth consecutive year, but also for the deciding on a topic “Soft power and its influence on global issues” which is most relevant to the world at this particular time, for Soft Power is essentially the power of Diplomacy which lays absolute emphasis on persuasion, and is the need of the hour.