Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.
Portland, the strategic communications consultancy, has partnered with CPD to launch the 2017 Soft Power 30 index next month.